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development workshop with a certain scale of the company, partnership shareholders may find it difficult to adapt to new requirements in the development of personal and ability for the growing enterprises, apparently to make ends meet, then the enterprises it is necessary to introduce professional managers to manipulate a large enterprise development. But the vast majority of private entrepreneurs as the entrepreneurial experience and the pain, is often very difficult to assure the enterprise to a stranger to operate under many circumstances Gerrard became Now, spending big money looking for the 1,000-mile horse trough can only lie, had Unfortunately, the proprietor of the enterprise business concept shackles the company's second takeoff.
MBA management skills in China has a lot of controversy, perhaps with some fish in the meantime, terminating, but we can not trivial A calabash or measured.
有经营才华的MBA应该还是占大多数的，因为MBA是行伍出生，其管理知识和理念比起半路出家的和尚要系统的多，也就是说他们的战略和战术意识都很明晰，遇到事件都会进行策划呀

Masters of Business Administration (MBA)
MBA stands for Masters of Business Administration, and is a post graduate degree in business communication

MBA stands for Masters of Business Administration, and is a post graduate degree in business communication. It is also one of the most sought after degrees in the world because of its value to people in business and administration. An MBA degree can benefit those in positions in business and management, especially those in executive and managerial positions. An MBA degree from a leading institution in the US has great value throughout the world and thus there are thousands of students from various countries who come to the US for the sole purpose of pursuing an MBA degree even though their own country may offer several MBA programs.
An MBA Program offers a range of benefits for the successful applicant, including:
Business Knowledge: The MBA program and business schools give you valuable knowledge about business

With the rising popularity of an MBA degree as one of the best post graduate courses worldwide, there are now practically thousands of business schools and an equal number of MBA programs available to those who wish to obtain an MBA degree. With such a huge and diversified choice, it becomes very difficult to know which program is right for you. Choosing an MBA course that serves your needs best is indeed a tough job. Here are some things to consider when deciding on an MBA program.
1) Your Expectations from the MBA Program
No two MBA programs are absolutely alike and even though they teach you the same basics, they do not offer the same syllabus. So you need to ask yourself:
Does this course give me the experience I am looking for?
Does the syllabus include topics that are relevant to my chosen career?
What electives does the program offer and am I interested in them?
Is the content of the course suited to my needs?
Do I have the required aptitu

Q：个性化的难道就是时尚的吗？二者如何区分？为什么要谨慎对待时尚？

　　A：因为初创品牌时，消费者赋予Ropear另类、时尚的个性，Ropear被推到时尚的前沿。但是时尚也有制约因素，它的生命周期很难把握，它脆弱得必须随着环境的变化而变化，变化带来的失败率也让企业承担着更多的成本。所以我们建议要谨慎地对待时尚，更多的关注Ropear内在的特性。

　　但同时也要看到，如果Ropear失去了时尚的个性，也就丧失了它的品牌价值。因此我们建议Ropear在增加新品的同时，分离出一些多数人接受的生活方式饮料。这样从企业收益上会有稳定的现金流，缓解因时尚带来的压力。

　　Q：Quatta为什么在收购后，没有形成产品、渠道的互补？类似的渠道产品互补的收购有必要吗？

　　A：有收购的必要。这起收购可以认为是成功的收购和失败的管理。很多企业都容易有惯性思维，他们认为以相同的方式再收购一家公司，同样会获得成功。

　　从收购的目标来看Quatta的选择是正确的，增加一种产品可以使企业更早地达到规模效益，从而减少企业成本。管理盖尔夫的经验也能够帮助公司应对Ropear的加入。

　　选择Ropear也是正确的。因为Ropear和盖尔夫几乎是完全互补的产品，没有冲突，只会形成合力。产品上前者是个性时尚，后者主流生活；市场上前者在北方市场，后者在南方市场；渠道上前者偏重冷渠道，后者偏重热渠道。

　　管理的失败正如上文所述，Quatta照搬了盖尔夫的运作方式，破坏了Ropear的时尚另类，并且伤害了Ropear赖以生存的小经销商们。

　　分析及点评：

　　为顾客创造价值是企业营销活动的核心

　　为顾客创造价值是企业市场营销活动的核心内容，只有为顾客创造了价值企业才有可能为自己创造价值（利润）。营销活动如果能够持续创造高价值，那么企业就会有好的业绩；营销活动如果破坏了原有的价值，那么企业的业绩就会下降。我们选用Ropear这个案例，就是让同学们通过这个案例来分析价值创造对于企业营销活动和经营业绩的重要性。

　　下面，我们分别就各个阶段的营销

重点讨论问题：被Quatta收购后的Ropear为什么业绩下滑？

　　Quatta旗下有一个成功的品牌盖尔夫，1983年Quatta买下盖尔夫，用了十几年的时间让它的销售收入从1亿增加到10亿美元。

　　尽管这次收购取得成功，但是Quatta认为盖尔夫可以更大规模地扩张。另外与可口可乐合作成立的合资公司开拓海外市场的尝试失败，让Quatta把注意力更多地转移到国内市场的冷渠道建设上。事实上盖尔夫60％的销售是通过热渠道即超市销售的。

　　“我们希望建立在饮品界最创新的渠道体系，它会结合Ropear和盖尔夫各自的渠道优势，让消费者在更多的地方买到它们。”Quatta的CEO这样说。对此Ropear的创始人也深信不疑：“Quatta有足够的资金和管理技巧把Ropear带向再次成功。”

　　问题是Ropear的定位与盖尔夫是完全不同的。前者是时尚的、另类的品牌，而后者是生活方式、运动饮料品牌。成功的收购模式能否被移植到Ropear身上？第二小组分析了Quatta成功三板斧用在Ropear上的效果。

　　改为大包装：马上从物流和终端都传来了坏消息：运输卡车和零售商的货架都没有足够的空间放置新的大包装的饮品。而事实上Ropear也并不适合大包装，它并不是用来解渴或补充水分的，也不是放在餐桌上的家庭饮品。大包装破坏了Ropear另类的形象。

　　主流代言人：Ropear的高层手里只有公司的短期合同，乔丹取代了Rosy.“它不再前卫了，变得没有想像力，我听说他们解雇了Rosy.”这是来自消费者的声音。品牌就像动物，有着独特的个性，当环境改变时，品牌可能进化也可能灭绝。

　　走不通的国际化：Ropear是美国本土文化的产物，如果在国外销售当地消费者根本不会感受到Ropear个性，它的价值也就大打折扣了。

　　新的收购并没有让Ropear走向新的成功，反而破坏了它时尚、另类的个性。Quatta对渠道的新政也没有得到Ropear原有300个冷渠道的经销商的支持。Quatta希望统一经营热渠道，让原Ropear经销商贡献出超市渠道，改为在冷渠道中代理盖尔夫产品。但是一个小经销商开发一个超市非常不易，

重点讨论问题：被Quatta收购后的Ropear为什么业绩下滑？

　　Quatta旗下有一个成功的品牌盖尔夫，1983年Quatta买下盖尔夫，用了十几年的时间让它的销售收入从1亿增加到10亿美元。

　　尽管这次收购取得成功，但是Quatta认为盖尔夫可以更大规模地扩张。另外与可口可乐合作成立的合资公司开拓海外市场的尝试失败，让Quatta把注意力更多地转移到国内市场的冷渠道建设上。事实上盖尔夫60％的销售是通过热渠道即超市销售的。

　　“我们希望建立在饮品界最创新的渠道体系，它会结合Ropear和盖尔夫各自的渠道优势，让消费者在更多的地方买到它们。”Quatta的CEO这样说。对此Ropear的创始人也深信不疑：“Quatta有足够的资金和管理技巧把Ropear带向再次成功。”

　　问题是Ropear的定位与盖尔夫是完全不同的。前者是时尚的、另类的品牌，而后者是生活方式、运动饮料品牌。成功的收购模式能否被移植到Ropear身上？第二小组分析了Quatta成功三板斧用在Ropear上的效果。

　　改为大包装：马上从物流和终端都传来了坏消息：运输卡车和零售商的货架都没有足够的空间放置新的大包装的饮品。而事实上Ropear也并不适合大包装，它并不是用来解渴或补充水分的，也不是放在餐桌上的家庭饮品。大包装破坏了Ropear另类的形象。

　　主流代言人：Ropear的高层手里只有公司的短期合同，乔丹取代了Rosy.“它不再前卫了，变得没有想像力，我听说他们解雇了Rosy.”这是来自消费者的声音。品牌就像动物，有着独特的个性，当环境改变时，品牌可能进化也可能灭绝。

　　走不通的国际化：Ropear是美国本土文化的产物，如果在国外销售当地消费者根本不会感受到Ropear个性，它的价值也就大打折扣了。

　　新的收购并没有让Ropear走向新的成功，反而破坏了它时尚、另类的个性。Quatta对渠道的新政也没有得到Ropear原有300个冷渠道的经销商的支持。Quatta希望统一经营热渠道，让原Ropear经销商贡献出超市渠道，改为在冷渠道中代理盖尔夫产品。但是一个小经销商开发一个超市非常不易，

伴随着中国MBA教育的发展，国内的MBA教学偏重理论和企业经营管理偏重实践的“两难”处境正成为困扰各商学院教学的一道难题。如何帮助中国MBA教学把经营理论与企业经营实战相结合，已成为MBA教育现阶段亟待解决的问题。从目前国内的教育环境来看，让大量MBA学员亲自参与企业的实际管理工作尚不现实，“模拟经营”就成为当前提升MBA学员管理实践的首选途径。 　　日前，由中国MBA home网与人众人教育(GROUP)联袂推出了全国范围的MBA模拟经营精英联赛——“中国商学院MBA管理方程式大赛”，大赛组织了来自北京大学、上海大学、中国科技大学、北京航空航天大学、中南政法大学、内蒙古大学、华北电力大学等七所院校的十支MBA精英团队。短短三天时间内，这十支队伍组成的十家公司在北京金码大厦内展开了一场没有硝烟的“殊死较量”，借助沙盘模型，在一个虚拟的时空里，这些MBA们执掌着各自的企业，走过了风云变幻的十年。　　课程“催化”经理人　　大赛以人众人公司主打体验式培训课程——“经理人模拟舱”为竞赛项目，课程具备逼真、安全、高效的特点，使学员能够充分运用所学知识，在实践中直接看到经营决策给企业带来的影响和导致的最终结果，迅速“催化”经理人。　　参赛者按学校被分成若干个团队，每个团队4人，分别代表CEO(首席执行官)、CFO(首席财务官)、市场经理、运营经理。每个团队经营一个拥有1亿资产的销售良好、资金充裕、但产品单一的虚拟企业，连续从事10个会计年度的经营活动。在两天的企业模拟经营中，选手们必须一同分析问题、发现机遇，并处理各种企业经营中的典型问题、制定决策，公司才能保持不断的成长并争取最后的成功。 　　这种比赛形式给人的第一感觉就是很直观，企业经营中存在的许多看不到的关键因素被一张沙盘直观地显现出来，并且给出了明确的考核指标，可以说对选手们的企业经营管理知识进行了一个综合的考评，使他们充分了解到自己的优势和弱点。　　最终，在这场堪称惊心动魄的模拟商界鏖战中，华北电力大学、中国科技大学、北京大学的MBA团队荣获前三名，他们的公司分别名为：闪电、长江、林锋。“最佳团队”、“最佳CEO”、“最佳CFO”、“最佳市场经理”和“最佳运营经理”等桂冠也相继被各校的商界英才所摘取。不过，输赢结果对于这次比赛并不是最重要的，重要的是，通过这次集知识性、趣味性、对抗性于一体的大型企业管理技能竞赛，每支团

The MBA-GM from Thunderbird -- ranked #1 in Global Business year after year by U.S. News and World Report -- prepares you to take on the world.
Get an MBA like no other. Immerse yourself in international business, language and cross-cultural skills alongside students from 50 countries. Taught by Ph.D.'s with practical experience from around the globe. Every course, from focus area and elective courses to professional development seminars, viewed through a global lens. All topped off by study tours abroad.

As a candidate for a Thunderbird MBA in Global Management, you further refine your business skills and knowledge base by selecting a focus area. This specialization requires 12 hours of coursework in your focus area and positions you effectively for your global career choice.
Focus Areas:
Global Marketing
Global Finance
International Development
Global Management
Customized Focus (allows you to select courses from any of the focus areas o

1． What educational and personal objectives do you hope to satisfy through the MBA program? (Stanford)
2． What type and level of work do you expect to be engaged in five or ten years now? (Stanford)
3． Why do you wish to pursue an MBA degree from Harvard Business School? What are your career aspirations and why? (Harvard)
4． Briefly assess your career progress to date. Elaborate on your future career plans and your motivation for pursuing a graduate degree at Kellogg. (Northwestern)
5． Briefly assess your career progress to date. How does the MMM program meets your educational needs and career goals? (Northwestern)
6． Describe how your experiences, both professional and personal, have led to your decision to pursue an MBA at the Wharton School this year. How does this decision relate to your career goals for the future? (Wharton)
7． What are your short-term and long-term career goals? How will a Columbia Business School MBA helps you achieve these goals?